Taste and Tote Your Wine

September 18, 2012

After a visit to Washington State’s ever-expanding wineries east of the mountains, do you ever worry about how you will get all those cases of specially chosen wines back home?

To the rescue comes Washington Wine Country’s Taste and Tote promotion, which makes it easier and more affordable to taste and travel the vineyards of Washington State in the Yakima Valley, Tri-Cities area, and Walla Walla Valley.

This new collaborative effort is in conjunction with Alaska Airlines and Enterprise Rent-A-Car. And, as part of this new partnership, Alaska Airlines will expand its existing wine check-in program “Taste and Tote” (which originated in the Walla Walla Valley in late 2011) to the Yakima and Pasco/Tri-Cities Airports.

The Taste and Tote program allows outbound passengers to check their first box of wine free on their return flight. In addition, Enterprise Rent-A-Car will waive rental car drop-off fees for visitors flying on Alaska Airlines into Yakima, Pasco/Tri-Cities, or Walla Walla Regional Airports who wish to fly out of one of the other two airports.

“The ‘Taste and Tote’ program has been a big success in Walla Walla and we feel our expansion to the Pasco and Yakima airports shows our dedication to being Washington Wine Country’s airline of choice,” said Clint Ostler, Alaska Airlines’ manager of retail advertising and sponsorships. “Washington State’s tourism and wine industries are so closely connected and we are committed to making it easier for travelers to visit our award-winning vineyards.”

In addition, visitors will be able to sample wines at participating Washington Wine Country wineries and pay no tasting fees by showing a current Alaska Airlines boarding pass from one of the three airports.

Organizers hope that with these added incentives, visitors from the Seattle and Portland metropolitan areas and others served by Alaska Airlines will utilize air service for their trip to Washington Wine Country.

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